Trident

Placebo brands Trident project
  • Brand Identity

  • Website

  • Pitch Deck

Trident’s mission is repurposing wastewater, transforming water access. It's important to recognize that the majority of potable water is diverted to various industries such as Oil & Gas, Agriculture, Lithium mining, and Power plants, rather than for direct human consumption.

Placebo brands portfolio
Placebo brands portfolio

Trident's logo comprises a "combination" featuring both a distinctive mark and custom typography. All slanted lines are set at a consistent angle of 35°

Placebo brands portfolio
Placebo brands portfolio
Placebo bramds portfolio
Placebo brands portfolio
Placebo brands portfolio
Placebo brands portfolio

We were tasked to create a consistent visual identity for a B2B company. It was imperative to feel technological as Trident is a pioneer in its field. We focused on minimal, grid based aesthetic that conveys that feeling.

Placebo brands portfolio
Placebo brands portfolio
Placebo brands portfolio
/images/projects/Trident/12.webp

Industrial minimalism.

Trident’s visual identity is consisted of cold and vibrant tones in monochromatic palette. Dominant blue is used either on accents or large areas. Typography is Precise and light.