Trident
2024
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Website
Pitch Deck
Trident’s mission is repurposing wastewater, transforming water access. It's important to recognize that the majority of potable water is diverted to various industries such as Oil & Gas, Agriculture, Lithium mining, and Power plants, rather than for direct human consumption.
Trident's logo comprises a "combination" featuring both a distinctive mark and custom typography. All slanted lines are set at a consistent angle of 35°
We were tasked to create a consistent visual identity for a B2B company. It was imperative to feel technological as Trident is a pioneer in its field. We focused on minimal, grid based aesthetic that conveys that feeling.
Industrial minimalism.
Trident’s visual identity is consisted of cold and vibrant tones in monochromatic palette. Dominant blue is used either on accents or large areas. Typography is Precise and light.
