Provenance Bio
2023
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Website
decks
By making animal free proteins that are economically-viable, Provenance is supporting a transition into a sustainable & compassionate future.
We wanted logo to be a cell. From three approaches (organic, geometric and 3D) we decided to go with 3d.
Brief was to create a new branding and a website from scratch as previous one was outdated. Should feel organic but synthetic so it’s clear that no animals were harmed.
Mix of neue haas grotesk and sloop is a perfect blend of organic and synthetic. It can be used in three ways. Either a first letter of the word can be in sloop, an entire word, or entire word but smaller and moved up.